There are two important differences between Search Engine Optimization (SEO) vs Pay-Per-Click (PPC). The first is how visitors are acquired and the second is in where listings show up on the search engine results pages. Organic traffic: Search Engine Optimization is the free, non-intrusive way to rank high in search engines like Google. When a user searches for a related keyword or phrase, the system spits out keywords that are highly relevant to the request. Ads related to that specific topic pop up and get displayed when a user clicks on them.
Organic Search Engine Optimization is done correctly has many benefits.
The most important benefit is getting more qualified traffic, but that is only half the battle. Search engine optimization does not guarantee rankings at the top of the major search engine results. To achieve full optimization, a campaign must be done correctly and continue to be done correctly year after year.
Pay-per-click Marketing, on the other hand, places ads with advertisers on the websites of site owners who are paying to get exposure to their keywords. Pay-per-click ads are usually displayed on websites with a large audience, like blogs and local business websites. They are also placed on sponsored links within the search engines results. This type of Search Engine Optimization is much easier to track and measure, making it easier to see where a site should be ranked for its particular search term.
Many website owners believe that organic search engine optimization is easy, because it relies on highly searched keywords. What many people don’t realize is that paid search marketing is just as important as organic search engine optimization. Paid marketing campaigns often use pay-per-click programs. The ads are placed on popular websites that pay per click for them, but the terms that you are searching in order to place your ad do not have to match the keywords used to advertise your business. Instead you can advertise your business without paying anything.
You will be able to choose which keywords you want to advertise under and how much you are willing to pay for each click. When your ad is clicked on, you will be charged based on the number of times your ad is shown. The cost per click can vary widely from under a dollar to more than a dollar per click, depending on how popular the keyword or phrases being searched are. Because some of these ads are likely to be shown only once, you may be paying only ten cents or less for each click, whereas if you advertise using a more expensive PPC program, you could be paying as much as sixty cents or more for each click. Some PPC programs cost less per click than others, so keep in mind the type of ads you are promoting and which keywords they will be showing under.
Search Engine Optimization can give you great results if you do it correctly.
However, there are some things you need to remember when doing this optimization. One of the biggest issues with SEO is that you are trying to gain popularity and make it as popular as possible so that search engines will list you higher. When you do this, there are many potential problems that can occur.
Not only can you get your site listed higher in search engines through optimization, but you could also cause your competition to lose their rankings because they did it wrong. A popular keyword or phrase that appears multiple times on the pages of a website is often called a keyword with saturation. The more times a keyword appears, the lower in rankings it will have. If you rank for popular keywords or phrases that are common on the internet, your site could experience a drop in rankings because you are getting your site listed for those terms, even though the keyword has no chance of being picked.
- Another way that this could affect your ads is by using different versions of the same keyword or phrase.
- If you have an ad campaign that targets the phrase “pet grooming” but you change the keywords to “dog grooming”, your ads could show up on pet grooming sites instead of pet sites that target dog grooming.
- Although having the best keywords and ad copy in place is important, you don’t want to confuse your customers by having duplicate content on your websites.