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The Value of Strategic Planning




The planning process ties these strategies together in a game plan that serves as a road map to guide organizational actions and decision making.


Strategic planning benefits the organization because:


  •  it leads you to step back, reflect on your business, and think strategically;

  •  it sets strategic direction;

  • it makes the firm more strategically proactive;

  •  it focuses everyone on common goals;

  •  it aligns all the resources and elements;  and

  •  it serves as an important channel of communication.


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