Strategic planning is focused on answering three key
questions for a business:
A business must continuously assess itself, its
competitors, its customers, and the industry in
which it operates. It must improve its performance
in the midst of an accelerating pace of change and
the growing complexity of the marketplace.
strategic plan should, therefore, help the firm to:
prepare and respond to anticipated
develop the capacity to cope with
unexpected/chaotic change; and
create and implement proactive
change, in order to better serve customers and
to force competitors into a reactive mode.